Business Problem – first thoughts

By Stefan Bergfeldt | 1 September, 2025 |

At first glance, the business problem seems obvious. The SEO-guru has actually specified what he looks at in a site, technically, when analyzing SEO performance, and ranked different details to make it “easy” (possible at least) to create a program that does the technical analysis of a site. This tool needs to be cloudified, and sold.

Customers are companies (mostly) that does SEO for clients. The business case is that the application will replace the advanced technical site analysis, and free time, potentially hours per execution, for the team.

Since this is a startup, time to market is key. Also, in the words of the founder, there is no other application like this today, but I’ll be surprised if nobody thought about it.

We need an architecture that will allow us to hit the market fast, but still allow us to scale.

The focus from the founder is, at least for now, to get clients first, and investors later.

Posted in ArchStream

About Stefan Bergfeldt

Jag som kallar mig för Ordbajsarn heter egentligen Stefan Bergfeldt. Jag föddes på Falu lasarett i augusti 1978, och är uppväxt i Hedemora. Webbutvecklare, sökmotoroptimerare, entreprenör och gitarrist är andra saker man kan kalla mig, om inte Ordbajsarn passar. Jag driver konsultfirman CRS Webbproduktion, och har specialiserat mig på att ta fram kostnadseffektiva webblösningar till små- och medelstora företag.